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Schmitt's Shoes, located at 244 East Main Street, has been in business since 1952. Mr. and Mrs. Otto Schmitt started the business in 1952 at the Big Store Building location, prior to the 1957 fire. In result, the business moved across the street into its current location with the addition of 2 more owners - their son Marvin and his wife, Carol. The third generation entered the business in 1984 when John Schmitt, current owner, graduated from UW Madison and returned to Reedsburg. Throughout the many years of growth and changes, the same family has been involved in keeping the doors open. Marvin continued to work with his son, and visited the business daily until his death in early 2008.  

Spanning the years and the changing consumer market, Schmitt's Shoes continues to operate in the manner in which it originated, as a "family shoe store" serving a rural community, just as it began in 1952. John Schmitt, the son of Marvin, now owns and runs the store. 

Many loyal customers come from all around the area to Schmitt's Shoes for the quality merchandise, service, and lowest possible prices. Visitors to Wisconsin Dells, Lake Redstone, Mirror Lake, Devil's Lake, and more, return annually and bring their friends to shop for their shoes at Schmitt's Shoes. 

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NEW Store Hours:
Sundays - CLOSED
Mondays - CLOSED
Tuesdays - 11:00 AM to 5:00 PM
Wednesdays - 11:00 AM to 5:00 PM
Thursdays - 11:00 AM to 5:00 PM
Fridays - 11:00 AM to 5:00 PM
Saturdays - 9:00 AM to 3:00 PM